"Angels can fly because they take themselves lightly." – G. K. Chesterton

Today’s blog post concerns the topic of the Quaker Oats icon.  I’m sure you recognize him.

He looks good enough to me, happy and iconic anda decent sort to bear the banner of the only brand of cereal named after a religious denomination.  (At least I’ve never heard of “Coptic Cheerios” or “Presbyterian Fruit Loops”.)  But apparently his owner, Pepsico, is not happy with him, because they’re giving him a face lift.  The new Quaker Oats guy will have a thinner face and shorter hair.

Whatever happens, I hope it’s not as drastic as what happened to the Sun-Maid Raisin woman:



Apparently she got implants.

Comments on: "The Quaker’s new ‘doo." (1)

  1. OMG_ Is that a virtual Megan from Mad Men? But seriously, if the Pepsico people don’t like the Quaker Oats Man (a.k.a. he’s not performing well), why not a complete rebrand. You can’t make a Quaker sexy, like a Sun Maid Raisin – or maybe you can. Great post.

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